Our culture of innovation


At Neinor Homes we believe that the best way to innovate is to build the future where we want to live; a future in which bridges are built between all market agents and collaborators, united by a common challenge: to drive the real estate sector to respond to the needs of a changing and digital society.

With this objective in mind, we are developing an Innovation and Transformation Ecosystem, working day by day to create the foundations on which to build a more competitive sector in which we can achieve what today seems unattainable.

Faithful to this way of understanding social and business growth, our Strategic Innovation Plan, aligned with our business model, is committed to a culture of permanent, open and pragmatic innovation in all areas of the company, always with the aim of improving.


Our culture of innovation is based on:

  • Collaboration

By joining ideas and different approaches, we form a stronger team, enriched by different visions and knowledge that provide greater added value. Diversity is a fundamental element to generate value.

  • Digitization

We promote the digital transformation of the real estate process, in which the use of new technologies such as Big Data or Artificial Intelligence are key.

  • Talent

Search for professionals with a new vision, encouraging personal and professional development within the company. Generate opportunities with programs in which each person can give the best of themselves with the aim of improving our sector while improving as professionals.

We favor intercultural and intergenerational work to generate a transversal learning ecosystem.



  • Open Mind

Keeping abreast of the latest trends and ideas in order to anticipate changes and detect opportunities.

  • Industrialization

Transforming the end-to-end value chain through a business model based on the industrialization of all design, planning and production processes.

  • Continuous learning

Acquisition of new knowledge and skills that allow us to continue advancing and becoming better every day.